Heilongjiang e-commerce training institutions

The successful use of contrast techniques can make the seemingly ordinary picture processing process contain rich connotations, showing the different levels and depths of advertising theme performance。On the basis of imagination, a rather obvious exaggeration is made of a certain quality or feature advertised in an advertising work in order to deepen or expand the cognition of these features。Literary critic Gorky said: "Exaggeration is the fundamental principle of creation。In this way, the essence of things can be more prominent or revealed, thus enhancing the artistic effect of the work。The functional scope of graphic design is so wide that it is not difficult to learn?Of course not, the course of graphic design is very rich, but it is not difficult to learn, as long as you master the correct method and review it is easy to learn。

Heilongjiang e-commerce training institutions

Graphic design in addition to the visual to give people a beautiful enjoyment，It is more important to convey a message to a wide range of consumers，An idea，So in graphic design，Not only focus on the surface visual beauty，Think about the message，Graphic design is mainly composed of the following basic elements: creativity: is an element of graphic design，No good ideas，There is no good work，Three conditions of audience, media and cultural background should be considered in creativity。Composition: Composition is to solve the spatial relationship between graphics, color and text, so as to be novel, reasonable and unified。Color: Good graphic design works pay attention to harmony, contrast, balance, rhythm and rhythm in the use of picture color。

Heilongjiang e-commerce training institutions

Graphic design software has always been a popular field of application，We can divide it into two parts: graphics rendering and image processing，The following is a brief introduction to some commonly used software in this area: the giant in the field of image processing has been widely used in publishing and printing, advertising design, art creativity, image editing and other fields，The new version breaks away from the more graphic design limitations of previous Photoshop products，The support function of digital darkroom has been greatly strengthened and broken through，For example, a restoration brush can remove dust, scratches, spots, and wrinkles from an image with great ease，It can also preserve the shadow, light, texture and other effects in the image at the same time，Innovative features allow users to design faster and improve image quality，And manage documents with professional efficiency。

Heilongjiang e-commerce training institutions

Because it is very demanding for its simplicity, generalization, and perfection, that is, to be perfect, it is difficult to find a better alternative, and its difficulty is far greater than any other graphic design。Packaging design is a more important element of product marketing strategy, packaging is a comprehensive reflection of brand concept, product characteristics, consumer psychology, it directly affects the consumer's desire to buy。As a means to realize the value and use value of commodities, packaging plays an extremely important role in production, circulation, sales, consumption and other fields。VI design, the full name of visual image recognition system design, is divided into corporate image design and brand image design。

Heilongjiang e-commerce training institutions

Graphic design is the art of communication, stylization, and problem solving through words and images。Because of the overlap of knowledge and skills, graphic design is often mistaken for visual communication or communication design。Graphic design uses many different methods to create and combine words, symbols and images to produce visual ideas and information。Graphic designers may use typography and layout techniques to achieve the desired effect of product design。The term "graphic design "comes from the English "graphic". Before the formation of modern graphic design, this term generally refers to various forms of graphic art formed by printing。So, at that time, the word was used in conjunction with the word "art," and collectively it was called "Graphic design."。